Millet snacks

#10. Ready-to-Eat Millet Snacks Business

Overview

          Starting a ready-to-eat millet snacks business is a promising venture with low initial investment and high profit potential. With an investment of ₹50,000 to ₹2 lakhs, entrepreneurs can tap into the growing demand for healthy, millet-based snacks. Government support through subsidies under schemes like PMFME and Nutri-Cereals further enhances the viability of this business.

Why Millet Snacks?

   • Health Trends: The millet market in India is growing at 24% annually, driven by increasing health consciousness among consumers.

   • Government Promotion: Initiatives like the 'International Year of Millets 2023' have spotlighted millets, encouraging their consumption.

   • Market Demand: There's a significant demand for millet-based products in urban markets, online platforms, and for export.

   • Ease of Setup: The business can start from a home kitchen or a small processing unit, making it accessible for many entrepreneurs.

Government Subsidies & Support

   • PMFME Scheme: Offers 35–50% subsidy for micro food processing units.

   • Nutri-Cereals Scheme: Supports millet processing initiatives.

   • Additional Support: Funding opportunities through Startup India and NABARD for food entrepreneurs.

Business Framework

   1. Product Selection: Choose popular millet snacks like cookies, chips, puffs, and bars.

   2. Setup: Establish a small-scale processing unit.

   3. Funding: Apply for government subsidies and small business loans.

   4. Marketing: Package and sell products through local stores, fairs, and online platforms.

   5. Expansion: Scale up to supply supermarkets and explore export opportunities.

Investment & Profitability:

   • Initial Investment: ₹50,000–₹2 lakhs (Post-subsidy: ₹25,000–₹1 lakh).

   • Annual Profit Potential: ₹5–10 lakhs.

   • Target Customers: Organic stores, supermarkets, health-conscious consumers.

Success Story:

Sanjeeta KK – Chennai, Tamil Nadu

          After a career in the corporate world, Sanjeeta KK founded OGMO Foods in 2018. Her brand focuses on products made using ancient minor millets like barnyard and little millet. OGMO Foods retails across premium stores in Chennai and Pune, promoting healthy eating habits through millet-based products.

How to Apply for Subsidies:

   • PMFME Scheme: Visit mofpi.nic.in for application details.

   • NABARD: Explore funding options at nabard.org.

   • Tamil Nadu Agri Department: Check for state-specific schemes and training programs.

Disclaimer:

Check out the official websites for any updates